Mirrored Media Wins Summit International Emerging Media Awards for AwesomenessTV
Mirrored Media is proud to announce that it has won a 2017 Summit International Emerging Media Award with AwesomenessTV for the Vidcon ball pit. This is the second year in a row that Mirrored Media has taken home an Emerging Media award.
This one-of-a-kind custom ball pit activation featured an 8’x10′ pit with 20,000 balls in branded colors of teal pink, and purple. It offered a unique shareable photo element in which users were captured in slow-mo video from a truss above as they free fall backwards into the pit. The branded video content can then be shared through two iPad stations instantly via all social media platforms. The pit and truss were each covered in co-branded signage from Awesomeness and Live.me.
The ball pit also featured a live stream presented presented by Live.me, including a TV on site so fans in line could watch the action as they waited. Guests were also encouraged to download the Live.me app if they didn’t have it already, which gave them access to a VIP fast lane into the pit.
– 1600 Videos Captured
– Total Reach of 166,000 People
– 34K via Facebook
– 60K via Instagram
– 72K via Tumblr
Emerging Media Awards Recognizing Visionaries in Our New Forms of Media The Summit Emerging Media Award evolved through a need to recognize and celebrate creativity, innovation, and those pushing the bounds of creative excellence in all newer forms of emerging media. Traditionally, advertising has focused strictly on the big idea. Today, advertising needs to break new ground to keep up with the ever-changing pace. This award recognizes communications that keep pace with our times through innovative use of new media. Compete on a global stage, with an international panel of judges and creative from all over the world.This award is for the marketers, coders, designers, developers, innovators, visionaries and leaders in this exciting new realm of advertising.