JustFab & Betches celebrated their partnership with a celeb-filled LA launch event, hosted by Betches founders Jordana Abraham, Samantha Fishbein and Aleen Kuperman at Doheny Room in West Hollywood. Mirrored Media, in conjunction with EFG PR, produced and executed the event. JustFab, the leading fashion-subscription, e-commerce site and lifestyle fashion brand collaborated with the trend-setting social media handle, Betches, to create multiple collections and unique content for their fans. By working closely with the like-minded digital brand, the partnership conveys a joint message of women empowerment through all sizes and styles highlighting humor and fashion for women of all ages.

Mirrored Media helped to bring JustFab and Betches to life with custom signage, Emoji pillows, a themed photo booth, a step-and-repeat, a candy bar, specially-crafted cocktails, illuminated lettered centerpieces, and a performance by DJ Bella Fiasco. JustFab and Betches also presented attendees with gift bags including faux fur wraps and shoes.

“For JustFab, partnering with Betches just makes sense, we are at the forefront of using technology to better understand our customers’ needs and serve them with the right products, styling, trend information, and fashion & lifestyle content. Betches provides its customers with just that, along with a healthy dose of humor,” commented Traci Inglis, Chief Marketing Officer of TechStyle, JustFab’s parent company.

About Betches |

Betches is the invention of three young women – Jordana Abraham, Samantha Fishbein and Aleen Kuperman  – who, through their website, Betches Love This, have introduced us to a whole new social phenomenon. Such is the popularity of their particular brand of sass, that their website has attracted over 140,000 Twitter followers and receives four million unique visitors a month. The site, they say, is ‘satire’. But its thousands of young female fans clearly recognise some truth in what they read on The Betch List, a handy guide to the betch mentality. And now they’ve even penned a book – Nice Is Just A Place In France: How To Win At Basically Everything – which has made it onto the New York Times bestseller list. Not to mention their line of clothing and accessories.

About JustFab |

JustFab is an online subscription fashion retailer that carries selections of shoes, handbags, jewelry, and denim. It offers a personalised shopping experience based on members' indicated fashion preferences and gives women across the globe the fashion they love at a value they can't resist.  Whether it's shoes and handbags, dresses or tops, every single one of JustFab's styles is born and raised inside their Los Angeles office. From initial sketch to sample creation to the finished product, the real magic of JustFab starts with their in-house design team.