To celebrate the upcoming premiere of “Descendants: The Rise of Red” on Disney+ July 12th, Disney Branded Television brought the movie’s castle to life at Vidcon for fans on the show floor.

Guests were immersed in an experience through the Queen of Hearts and her daughter Red’s castle with colorful photo moments and exclusive premiums. The castle walls featured visuals from the film, in-world graffiti, and storybook pages telling the Descendants tale. As guests started their journey into the castle, they were welcomed  by a rose-adorned room featuring the heart-pumping anthem “Red” from the movie’s  soundtrack, the smell of roses, and a branded mirror to create unique Red-inspired content. Guests then walked through a time travel tunnel into Merlin’s Academy. In Merlin’s Academy, guests found themselves surrounded by a library scene from the movie featuring school picture frames and mirrors with the iconic  song “What’s My Name (Red Version)” amplified throughout the space. The room pulsed like a heartbeat revealing blacklight graffiti and a few hidden easter eggs tied to the film. Guests then exited into the castle courtyard to take a seat on the infamous Queen of Heart’s throne for a shareable Glambot video, and collected exclusive premiums.

Further elevating the experience, the film’s talent Kylie Cantrall, Malia Baker, Ruby Rose Turner, Morgan Dudley, Dara-Reneé, Joshua Colley, and Peder Lindell visited the booth, signed the castle walls, and met with fans during VidCon’s VIP Expo Hour.