Mirrored Media teamed up with Focus Features to bring their film Half Brothers to life through an engaging virtual premiere. Guests of the studio received a premiere invite and digital activity kit via email. The digital kit contained 10-15 pages that included information on how to access the screening, specialty recipes for the “Fly Like Paper” cocktail and guacamole, and activities related to the plot and themes of the film, like a Mexican slang word search and custom Half Brothers Lotería cards.
Before the movie began, a live-to-tape filmmaker intro welcomed viewers and the film’s stars, Luis Gerardo Méndez and Connor Del Rio, as they hosted a happy hour that put a Half Brothers spin on the paper plane cocktail, whose recipe was included in the digital kit. After the virtual premiere, a countdown appeared onscreen letting viewers know that a Q&A discussion with the filmmakers and cast was about to begin. This panel featured custom on-screen graphics and a lively conversation around the making of the film.
Our Work:
- Premiere invite
- Digital activity kit for the premiere
- Live-to-tape filmmaker premiere introduction
- Premiere live-to-tape happy hour with the stars
- Live Q&A discussion following premiere
- Custom on-screen graphics
- Social media promotion clips and digital cutdowns
Synopsis:
Renato, a successful Mexican aviation executive, is shocked to discover he has an American half brother he never knew about — the free-spirited Asher. The two very different half brothers are forced on a road trip together. masterminded by their ailing father, tracing the path he took as an immigrant from Mexico to America.
Where to Watch:
Half Brothers is now playing in theaters. Learn more at focusfeatures.com/half-brother